Ad Man, turned technology enabled marketeer since 1999.
Lived in a few cities around the world and currently based in Singapore. Married to Shan, with two boys Adithya & Anand.
I develop digital marketing & measurement strategy for global & regional brands for a living. But unlike some, I don't believe the plans I develop move mountains, bulldozers do. My experience & qualifications are listed in more detail at: http://sg.linkedin.com/in/ramaswamysuresh
Where good ideas come from?
Create collaborative environments. Chance then favors the connected minds.
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Ideas
Steven Johnson
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Proximity Index & Personal Electronics
The more intimate your relationship with a given product, the more you want to know how it was made, where it was grown and how it came to the market. In developed markets, this translates to open kitchens, cries to cut the kilometers an apple travels from the tree to tart etc.. etc... You get the drift.
However, people curiously don't have the same relationship with personal electronics. If they did, they should have lined up outside Apple stores to return devices when the Foxconn suicides recently came to light. But then they didn't. Is the transient nature of the category, characterized by fast changing models, making people indifferent to products they sleep with and probably can't leave home without?
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Scott McCloud on Comics & Media
I've greatly enjoyed Understanding Comics as study of the medium and this video provides a quick synopsis. This presentation also helped understand broader media dynamics - which is true of the rapid changes we're seeing in digital.
2 points to note in this TED talk:
- Durable mutations - of the mutations we see in media look for the ones with staying power. No easy task, but keep looking for signs of penetration & integration into everyday stuff.
- Look at media as providing us a window back into our worlds. When unique media evolves, it provides people with one more way to reenter their worlds. Use it for what it is.
Also, greatly liked his philosophy: Learn from everyone, Follow no one, Watch for patterns & Work like hell on the one thing you love.
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Guide to Brand Utility
Great document & examples put together by Ingmar de Lange . Useful frameworks for brands to develop emotive + useful experiences in both physical & digital spaces.
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Brand Utility
Conversational Marketing
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Using Data to Change Mindsets
Brilliant! Let your data tell you the story. Look for the phrase "'the world view that my students had, corresponded to the reality in the world the year their teachers were born" early in the presentation.
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Analytics
Story Telling
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